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Category: kellogg

I field this question a lot from prospective clients: Why should we hire you, a smaller PR company, instead of one of the big-box firms? It’s a great question, and probably one that I would ask if I were sitting on the other side of the table. I always appreciate good questions in new business meetings because it tells me …

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Category: kellogg

Unless you have been living under a rock since May, you most definitely have heard of the Cronut—the undisputed champion of pastry-world celebrity. The CronutThe popularity and attention that it has amassed is ironic in that only a small minority have tasted it (The bakery makes 300 Cronuts per day—no more, no less—and they usually sell out within minutes of …

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